Football championship boosts Xiuwen's cultural tourism

Guiyang's representative team faced team Anshun on May 17 in Xiuwen county in the 2026 Guizhou "Village Super League" Football Championship, serving up a thrilling football match for fans.

The match attracts many spectators. [Photo/website of Xiuwen county]

Beyond the thrill on the pitch, a food street, local specialty market, and e-commerce live-streaming zone have been set up outside the venue, offering agricultural specialties, local food experiences, and Yangming cultural and creative products.

Since preparations for the championship began, Xiuwen has been committed to boosting tourism through sports events. Via diverse platforms including news conferences and competition venues, it showcases four national 4A-level scenic spots and new-format attractions such as Shanxun camp base and Dolpit Coffee. The in-depth integration of sports, culture, tourism, and commerce has boosted consumption in urban and rural areas.

Visitors browse cultural and creative products. [Photo/website of Xiuwen county]

Reporters from more than 10 media outlets from inside and outside Guizhou gathered in Xiuwen to cover the championship, helping audiences gain an in-depth understanding of the tournament, along with Xiuwen's Yangming culture, tourist attractions, and local specialty products.