'Village super league' vitalizes Xiuwen's cultural tourism

The Guiyang division of Guizhou's "village super league" football championship kicked off in the city's Xiuwen county on June 13.

The football league attracts many spectators. [Photo/website of Xiuwen county]

According to Chen Jie, a representative of the Xiuwen county bureau of culture and tourism, authorities have rolled out a series of preferential policies under the "ticket economy" initiative to capitalize on the visitor flows brought by the league's home matches. Partnering with 20 high-quality cultural-tourism enterprises across the county covering scenic spots, hotels, catering services, and emerging business formats, the policies offer multiple benefits for visitors holding match tickets, including discounted admissions, lodging deals, and catering concessions. These preferential measures will remain valid until July 31.

Xiuwen hopes to use the sports event as a catalyst to invigorate consumption with preferential policies, converting event-driven foot traffic into sustained cultural-tourism engagement.

"Staff members here are very welcoming, and the atmosphere is fantastic," said Zhang Mengyu, a football fan. "With the match ticket, I can enjoy a wide range of cultural‑tourism discounts. After the game, I plan to explore Xiuwen's scenic spots and local delicacies."

Xiuwen will regularly roll out beneficial initiatives, enhancing the city's reputation and advancing the high-quality integrated development of the culture, sports, and tourism industries.